sass & bide is dedicated to the strong, the obscure & the beautiful.
Sass & bide is the namesake label of Sarah-Jane Clarke (sass) & Heidi Middleton (bide). These best friends broke the rules, followed their hearts and today enjoy international success. A former accountant and advertising art director, they are an anomaly in an industry where fashion college or working as a design assistant is rite of passage.
The sense of free-spirited confidence & contradiction that defines their personal sense of style, provided the inspiration for the initial denim collection and the incredibly successful ‘east village hipster’ jean in 1999. Within two years the collection expanded into seasonal ready to wear, evolving from an underground phenomena in Australia to the runways of New York & London fashion week which gained the pair international recognition. Sass & bide is currently stocked in over 20 countries and is available in sass & bide stores, premium boutiques & department stores worldwide.